Job Description

Job Title: Media Director

Job Overview:

We are seeking an experienced Director of Media to lead our growing media department. The ideal candidate should have 7-10 years of comprehensive experience in media planning and buying across consumer touchpoints (traditional & online channels). The Director of Media will play a pivotal role in developing and executing strategic media plans, managing client relationships, and driving growth for the media department. The media team is made up of ~10 hands on keyboard experts with various specialities - traditional media, Google ads, Meta ads etc. With ~50 media clients, we execute in over 70 markets across the U.S.

Responsibilities:

Team Leadership:

• Provide department leadership with clear direction and expectations.
• Conduct quarterly conversations with the team, focused on professional development.
• Foster a collaborative and creative work environment that encourages team members to excel in their roles.
• Lead weekly department team meetings to resolve any issues and stay focused on achieving individual and department rocks each quarter.

Media Planning:

• Utilize a deep understanding of the evolving media landscape to optimize clients media activation across traditional, social, and digital media channels to maximize campaign impact.
• Collaborate with internal teams to develop best in class creative to deliver on media goals.

Media Execution:

• Support negotiations with media vendors to secure optimal rates and added value for clients.
• Share industry trends, market conditions, and emerging media opportunities across the org.
• Manage relationships with media partners to strengthen agency positioning and access new opportunities.
• Enforce a clear QA process across the team to limit any business write-off’s in the monthly billing cycle.
• Establish communication processes across departments to support improved media execution.

Client Management:

• Build and maintain strong client relationships.
• Support team in developing smart media activation strategies for clients that reach their key audiences and achieve’s aligned to KPI’s.
• Establish a consistent reporting process across all clients that speak to performance insights, optimizations, negotiation highlights etc.
• Actively support client pitches & continue to refine new client onboarding for seamless experience.

Budget Management:

• Oversee budget allocation and optimization across all clients.
• Support overall budget system data accuracy.
• Report weekly on month’s forecasted billing by service type as a part of company’s Open Book Management.
• Responsible for delivering to finance monthly billing by client across each service type.
• Identify opportunities to increase department profitability.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 7-10 years of experience in media planning and buying within an advertising agency.
• Strong understanding of total media landscape.
• Proven track record of successful client management and team leadership.
• Excellent communication and presentation skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Proficient in media planning tools and platforms.
• Demonstrated ability to thrive in a fast-paced and dynamic work environment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid parental leave
• Paid time off
• Parental leave
• Vision insurance
• Work from home

Education:

• Bachelor's (Preferred)

Work Location: FL, GA

Job Tags

Similar Jobs