Job Description

As the Digital Paid Media Manager, you will own the strategy, execution, and performance of digital paid media, managing a significant budget to drive customer acquisition and maximize ROI. Your focus will be on leading operations, improving incrementality, and ensuring profitable growth.  

Key Responsibilities

• Develop and execute a data-driven digital paid media strategy to achieve acquisition and revenue goals.
• Manage budget allocation and optimize channel mix for efficiency and incremental growth.
• Use analytics, tracking, and testing to measure performance and refine campaigns.
• Lead A/B testing for creative, landing pages, and ad formats to improve results.
• Identify new opportunities and emerging platforms to enhance performance.
• Collaborate with cross-functional teams to align paid media with broader business objectives.
• Foster a test-and-learn culture to drive continuous improvement.

What You Bring

• Strong expertise in digital paid media strategy, analytics, and execution.
• Hands-on PPC expertise to actively manage and optimize campaigns.
• Knowledge on AI-driven automation to streamline tasks and accelerate timelines.
• Proven ability to manage large budgets and optimize for profitability.
• A data-driven mindset with experience in tracking, attribution, and measurement.
• Experience analyzing complex data sets to optimize performance.
• Strong problem-solving skills and ability to translate insights into action.
• Successful track record of leading cross-functional projects.
• Excellent decision-making skills, with the ability to prioritize high-impact initiatives.
• Clear and effective written and verbal communication skills, including experience presenting to senior management.
• Strategic thinker with a strong focus on execution.

About Music & Arts

Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.

To join our band, you'll need the following experience:

• Bachelor's degree in Business, Marketing or equivalent experience in a related discipline
• 5+ years of experience in digital marketing, including pay-per-click management.
• Experience in retail or e-commerce is preferred.
• Advanced proficiency in Google, Bing and Meta Ads platforms.

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $100,000 - $120,000/yr depending on background and experience.

This position is eligible to participate in the Music & Arts Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Love this gig and want to apply?

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to [email protected] .

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